A new Spider-Man trilogy has recently been announced, but as excited as it is, the confirmation is bad for Spider-Man: No Way Home. Tom Holland will continue his stint as Peter Parker after producer Amy Pascal reveals their plans beyond the upcoming Jon Watts-directed film. The news thrilled many fans, especially after Spider-Man was almost pulled out from the MCU in 2019. However, this significant development also indirectly affects Spider-Man: No Way Home in a negative way.
After the divisive response to Marc Webb and Andrew Garfield's The Amazing Spider-Man 2, Marvel Studios boss Kevin Feige was able to convince Sony to drop their plans for The Amazing Spider-Man 3 and share Spider-Man with Marvel Studios in 2015 instead. Sony was initially skeptical of the idea, but they eventually caved, realizing the potential of the opportunity. The next year, Holland debuted as the new Spider-Man in Captain America: Civil War. Since then, he has played the role four more times — two of which were in his solo flicks, Spider-Man: Homecoming and Spider-Man: Far From Home. The other two instances were in MCU’s biggest movies, Avengers: Infinity War and Avengers: Endgame. Now, he gears up for his fifth time portraying the iconic Marvel superhero on the big screen in Spider-Man: No Way Home. But before the threequel even hits theaters, it's already been announced it won't be the actor's final outing as the wall-crawler.
The revelation came from Pascal in a new interview with Fandango in celebration of Spider-Man: No Way Home tickets going on sale on Monday (November 29). She said that the blockbuster isn't the end of Sony's partnership with Marvel Studios, and that they are planning on collaborating for at least one more trilogy with Holland's Spider-Man. It was subsequently revealed that there is actually no concrete plan in place; nevertheless, it was more than enough to get fans excited. But while this is technically good news, the announcement backfires on Spider-Man: No Way Home which has been poised to be the culminating film of the Spider-Man franchise. There have been rumors that it will end Holland's time as the wall-crawler in the MCU; instead, he would supposedly move to Sony's own Spider-Man universe. Now, this has been effectively debunked, and somehow lowering the stakes for Spider-Man: No Way Home since fans are assured that the web-slinger hero will continue to exist in the MCU. Sony and Pascal should've waited before dropping the news as now, the public's attention is divided between the possibilities for the next Spider-Man trilogy and what happens in Spider-Man: No Way Home.
It was interesting how Pascal just casually dropped this information in an interview, and it's curious if it had been the plan all along or if she decided on the spot to share the major development. While Sony owns the character rights to Spider-Man, Marvel Studios is every bit involved with regard to crafting where his personal story goes. So, there are also questions about whether or not the confirmation had been discussed with Feige and his team. Aside from its negative impact on how Spider-Man: No Way Home is perceived, Sony also missed making a big spectacle out of this announcement. Both Marvel Studios and DC Films have staged various types of events to reveal new projects and offer updates for existing endeavors, and they typically draw a lot of attention. Considering how popular Spider-Man is, Sony could have organized something similar to drum up hype for its own burgeoning comic book franchise.
While Sony can no longer take back how they revealed the new Spider-Man trilogy, it can learn from this and be more strategic in their future announcements. As mentioned, perhaps the studio can stage a special event sharing more information about Holland's future rather than just casually dropping them in an interview. Finally, they should focus on promoting Spider-Man: No Way Home; granted that fans are already sold on the movie even with a lackluster marketing campaign, they should also be able to pique the interest of casual moviegoers.
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