Spotify on Wednesday started rolling out its Wrapped 2021 personalized roundup with a novel 'Audio Aura' feature. Like every year, Spotify's Wrapped experience offers a personalized list of the top artists, genres, songs, and podcasts that users listened to throughout the year. It uses data collected between January 1 and October 31 each year and offers a personalized overview of the users' listening habits for the past year.
For Wrapped 2021, Spotify collaborated with aura reader Mystic Michaela to connect users' listening habits to the aura spectrum. Michaela defines aura as a person's "personal energy signature" that everyone has, whether they are aware or not. According to her, they appear as a combination of colors that represent the unique traits of each individual. Spotify says that working with Mystic Michaela, it was able to assign a unique 'Audio Aura' to each user depending on the music they listened to on the platform during the year.
To assign a unique aura to each user, Spotify says it first earmarked six mood descriptor categories, such as 'happy,' calm,' hopeful,' etc. It then assigned different colors to each of these categories and matched them to the tracks each individual user listened to on Spotify. Finally, the unique aura was generated by picking the two most dominant moods that best represented the user's music choice for the year and creating a weighted mixture of those two colors based on the user's listening habit. To find their audio aura, users should first navigate to Spotify Wrapped 2021. Folks who are yet to play their Wrapped 2021 Story should see a pop-up that will take them directly to the video. There should also be Wrapped 2021 banners on the home page. Click on the banner that says "See how you listened in 2021," and look out for the slide titled "Your Audio Aura."
The six chosen colors that go into the makeup of an individual's audio aura are purple, green, pink, orange, yellow, and blue. Per Spotify, purple represents passionate people who listen to music to "get amped up, entertained, and moving," while people with a green aura are said to be "calm, analytical, and introspective". Such people typically tune in to "complex music to tame their fast-moving minds," said Spotify. Pink represents the hopelessly romantic and the music they listen to is also mostly optimistic and filled with wonder, just like the listeners themselves.
People with an orange aura are rebellious and prefer "high-energy, confidence-boosting sounds," while people with yellow auras want their music to keep them focused and motivated. Finally, blue represents emotional people and they typically choose music that expresses their feelings perfectly. Talking to Spotify, Michaela said that audio auras are an extension of each individual as most people listen to music to soothe their souls rather than pretend to be someone they are not. "I feel so connected to Audio Auras because whatever that reflects, it’s an extension of yourself," she said.
Source: Spotify
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