There are many reasons why the Kardashians will never go broke. This enterprising family has financial holdings in the entertainment industry, real estate, fashion, beauty and more. Its members have also starred in the highly popular reality series Keeping Up With the Kardashians since 2007. To really understand the strength of this family's economic situation, we have to go back to the beginning.
Before becoming household names, the Kardashians' other main income was derived through its fashion boutique, DASH. At the time, Kim was still engaged in her side hustle as a closet organizer for celebrities such as Brandy Norwood and Paris Hilton. That would change when Renaissance man and KUWTK executive producer Ryan Seacrest anointed the Calabasas clan with his Midas touch. E! picked up the series, which has been a staple of the network's lineup ever since. In 2017, a decade after its debut, matriarch Kris Jenner negotiated a staggering five-season $150 million extended contract. Broken down, this nets Kim, Kourtney, Kendall, Scott Disick, Kylie, Rob, Kourtney and even Kris about $3.75 million apiece for each $30 million season in which they appear. "Momager" Kris also collects a managerial fee.
The eponymous show isn't the only cash cow. As Seacrest explained to The Hollywood Reporter in 2017, the success was so nice, they tried to replicate it twice: "We had a successful mother ship and we thought, ‘Let’s try a spinoff,'" he said. "They were opening a Dash store in Miami, so that gave us a premise." From there, Kourtney and Kim Take Miami was born. Numerous spin-offs have aired since the first. Kourtney's nuptials to embattled NBA star Lamar Odom resulted in the series, Khloe and Lamar. Rob Kardashian and his former fiancee Blac Chyna starred in their own reality show called Rob & Chyna. Baby sister Kylie Jenner filmed one season of her groundbreaking series, Life of Kylie, which showcased her meteoric rise as the family's first billionaire. Even Khloe has branched out as a television producer, working on programs for E! as well as Investigation Discovery. Acting is also a lucrative diversion for these stars. Kim appeared in Tyler Perry's Temptation: Confessions of a Marriage Counselor, and Kourtney recently made a guest appearance in FXX's comedy, Dave.
Generational wealth is also a huge contributor to the family's wellspring. Patriarch and famed attorney Robert Kardashian left his children with a reported $100 million estate in trust when he passed away in 2003. From there, Kim Kardashian built her cottage empire as a social media influencer and beauty mogul with her KKW Beauty company as well as her line of intimate apparel called SKIMS. Kim also married Grammy Award-winning rapper Kanye West whose own net worth is a reported $1.3 billion (as of 2020). Kylie Jenner was named Forbes Youngest Self-Made Billionaire due to the creation of her beauty line, Kylie Cosmetics. Only son Rob Kardashian will have quite the fortune to pass along to his daughter, Dream, thanks to his sock company, Arthur George. There was also the short-lived Kardashian Kollection for Sears in which Kim, Kourtney, and Khloe delivered their signature style to the masses via the venerable department store. In 2019, eldest daughter Kourtney launched her lifestyle brand POOSH (similar to Gwyneth Paltrow's GOOP). Kendall Jenner is the world's highest paid model, earning $22.5 million a year as of 2020. This is all in addition to the family's years of endorsement deals for everything from Sketchers athletic apparel to McDonalds, to Elizabeth Arden.
At the end of the day, this dynamic brood is too much of a monolith to topple anytime soon. "Momager" Kris Jenner, through her impressive business savvy, has worked diligently to net deals for each of her kids that will keep them flush with cash for decades to come. That, coupled with the numerous entrepreneurial endeavors that Kim, Kourtney, Khloe, Kendall, Kylie, and Rob have will also allow for continued abundance to rain down on their children. Not bad for a family that just 12 years ago lived in a rustic family house in Calabasas and ran a tiny boutique just down the street from their home.
Source: Simple Most, Hollywood Cheat Sheet
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