Kim Kardashian posting ‘candid’ photos doing the laundry to promote her brand, SKIMS, comes off as disingenuous. It seems that the Keeping Up with the Kardashians star has taken on the challenge of self-photographing for her brand, but does it pay off?
Kim launched her Solutionwear line, SKIMS, in 2019. As soon as the KUWTK star revealed her Spanx-style brand to the world, controversy immediately followed. Initially, Kim named her brand 'Kimono' but later changed it to SKIMS. Kim received a letter from the Mayor of Kyoto, Daisaku Kadokawa, asking her to rethink the brand name given the cultural importance of the Kimono. Since it's launch, SKIMS has rolled out a variety of different collections including Core Control, Seamless Sculpt, Contour Bonded, Cotton Collection, and more. The 39-year-old often takes to Instagram to promote all her brands including KKW Beauty and Fragrance.
On June 24, Kim took to Instagram to share a post promoting her Solutionwear brand. The photo slider consisted of five photos of her wearing the Summer Sleep collection. The mom-of-four modeled her collection while "doing the laundry", "eating popcorn" and "laying in bed". While Kim's casual vibe is pretty convincing via IG, it's safe to say that she probably doesn't spend her days doing laundry or lazing around the house. The photo slider looks to have irked fans; many took to the Instagram comments section to make a point of saying she may not even know how to do laundry. Besides her false "candid" poses, the image quality was also questionable.
Outside of being a reality TV star, Kim is a businesswoman - and a successful one at that. Branding-wise it makes sense to promote loungewear while lounging, but the staged feel of the photos is hard to ignore. During the Coronavirus lockdown, brand owners have to continue work as usual, often with limited resources.
And it looks like Kim isn't the only cast member of Keeping Up with the Kardashians who's getting creative. Kylie Jenner shot a magazine cover for Vogue Czechoslovakia in June using her iPhone. Kylie's cover, however, was a different look entirely from Kim's. The 22-year-old posed in a floor-length gown in front of a backdrop and the result is impressive. But, between Kim's poor photo quality and the chores she's 'candidly' caught doing in the SKIMS photos, fans aren't sure which is worse.
Source: Kim Kardashian, Kylie Jenner
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