Developer IO Interactive's Hitman 3 sales have started at an impressive pace in the UK, with the game topping the sales charts during its launch week. Hitman 3 is the latest and final entry into the World of Assassination trilogy, following the fallout of Hitman 2 and wrapping out the latest narrative arc concerning the ever-present Agent 47.
While Hitman 3 wasn't an unknown release, it did enter its launch with relatively safe expectations heaped onto it, with many consumers expecting the game to be of a similarly strong quality to its predecessor. Instead, critics lauded Hitman 3 as evolution for IO Interactive, and the game has been praised for being a complete, innovative offering that makes good on the promise of the game's most beloved qualities - creative assassinations, freedom in decision making, and replayability. Following a review period that drove up anticipation for the game, Hitman 3 also experienced a mostly smooth launch, with the only major hiccup coming when IO Interactive servers couldn't handle the initial load on release day. That's a good problem to have when it's resolved quickly, and after a few hours, Hitman 3 was off and running in the public eye.
That start has now include strong sales in the UK, with Hitman 3 topping the country's sales charts according to GamesIndustry.biz. The report, which breaks down physical sales of games, puts Hitman 3 ahead of giants like Animal Crossing: New Horizons and Mario Kart 8 Deluxe, two games that continue to remain on the charts despite their age. That being said, however, it's normal for a new game to briefly usurp those more consistent titles before falling back down, so Hitman 3's sales will likely taper off in that fashion too.
Still, it's yet another strong sign for Hitman 3 and, more broadly, the future of the series. Following up on its critical success with equally impressive financial gains is crucial in building out a plan for the IP moving forward, especially now that the planned World of Assassination trilogy has run its course.
Whatever is next for Hitman, it will be much more visible than the brand was prior to IO Interactive's spin on it. What the developer has done with a property that was stagnating is fascinating, and Agent 47 is more popular and notable than he was five years ago. With current-gen consoles capable of rendering some truly breath-taking environmental designs, it seems like the Hitman series is primed to remain one to watch over the next several years.
Source: GamesIndustry.biz
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