For anyone who loves TikTok and Nerf in equal measure, Hasbro currently has the perfect job opening available with its marketing team -- Nerf Chief TikTok Officer. Many people have already created careers for themselves on TikTok, racking up an impressive follower count while also adding substantially to their bank accounts. However, and in spite of several competitors, from Instagram Reels to YouTube Shorts, it would seem there are still plenty of new TikTok opportunities to take advantage of.
Nerf has been around for a long time, with the first gun hitting toy store shelves decades ago. With some products based on the popular Fortnite video game, along with motorized options for even fiercer and fun play, the company is still very much loved today. Although TikTok has not been around quite as long as Nerf, it is an insanely popular service. Furthermore, while TikTok might have faced the threat of being banned in the U.S., it now looks likely to be safe once again.
Hasbro and Nerf are seeking a “Nerf enthusiast” who also has good comedic timing and a talent for creating TikToks. In return, the applicant will receive Nerf guns, along with monetary compensation and “bragging rights for three glorious months.” According to the job description, primary duties include creating between ten and twelve TikToks for the Nerf channel, along with meeting once a week with the Nerf Marketing Team in order to target current TikTok trends. The ideal applicant is a creative person with a great sense of humor and those that are up to the challenge can apply by posting a Nerf-related TikTok along with the #NerfApplication hashtag, and also tagging (and following) the @nerf account.
TikTok offers such a wide range of content, from WandaVision-related videos to animated pictures with the MyHeritage app, that it is likely Nerf content will find a place on the app. In many ways, Nerf is an ideal brand for an app where the content is fast-paced and only offers a brief window of time to get a message across. Since Nerf guns have remained popular for as long as they have, they are easily recognizable, and the associations with the brand's products have just the right amount of energy for TikTok.
Of course, Nerf is not the only company that has set its sights on creating a TikTok presence. Other organizations that already have TikTok accounts include Chipotle, e.l.f. cosmetics, The Washington Post and ESPN. All of which, is not that surprising when not only considering the current number of active TikTok users, but also how that number is likely to grow even more in the future. By adopting a TikTok marketing approach, companies and brands open up the possibility of converting the huge number of app users into fans, and ultimately, customers.
Source: Hasbro
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