Animal Crossing's already respectable popularity skyrocketed with the release of New Horizons, and has led to numerous crossover products with brands such as ColourPop and Puma. The series has lent itself to many different kinds of merchandise now, including ColourPop’s wide assortment of makeup products inspired by Animal Crossing NPCs and island fruits, as well as Puma’s sporty shoes. Animal Crossing's cute aesthetic has drawn players in for years on various Nintendo consoles, and is now doing the same with its merch.
The wide array of product types Animal Crossing has found itself placed in have mostly been met with great success. Most of the ColourPop products sold out in less than half an hour during their first run, and the Puma shoes are in the process of being restocked. Other crossover lineups have seen similar success, with the Build-a-Bear Workshop Animal Crossing plushies proving particularly popular. Even the Japanese planner brand Hobonichi’s 2022 New Horizons-themed cover was the best selling for their A6 size lineup and second best selling for their A5 lineup.
There’s almost endless potential for Animal Crossing crossover products that would see success. The best ones to make next, however, would be with products adjacent to what’s already been released. These are the kinds of goods that would do well based on their proximity to the items that have already succeeded, but different enough to encourage fans to buy them and use along with what they’ve already purchased. At the same time, the more diverse the array of products on offer, the greater the audience there will be to buy them. For example, additional cosmetic and fashion items will surely do well after the initial success of the ColourPop Animal Crossing makeup collection. As of now, some of the best products Animal Crossing could find itself paired with are nail care, bags, and stationary, since they’ll hit that sweet spot between an established consumer base and potential for future growth.
The Animal Crossing ColourPop collection included eye shadow palettes, pressed powder blushes, and even lip tints, but nothing for nails. The brand dipped their fingers into nail polish back in 2017, but has since stayed focused on skin products. The success of ColourPop’s collaboration with Animal Crossing shows there’s demand for Animal Crossing themed cosmetics, and nail care products seem like the next logical step.
Brands like Sinful Colors offer countless nail polish colors in a wide assortment of finishes that could easily be themed after different Animal Crossing character color schemes. The brand has used uniquely shaped confetti in their colors in the past, such as skulls in a Halloween-themed color. This opens up many possibilities for classy polishes that subtly reference the Animal Crossing series, such as a light brown polish with green Nook leaf confetti, or a pastel green polish with confetti shaped like bags of Bells. There are even more fun possibilities that nail polish can produce with simpler colors, like pink with glitter to represent Animal Crossing's Isabelle, iridescent purple based on Label, and red with star-shaped glitter for Celeste.
Press-on nails are another possible product that would work well with Animal Crossing designs. KISS and its sister brand ImPRESS Nails sell press-on nails featuring both solid colors and unique designs. Not only would Animal Crossing-inspired designs be adorable to wear, but they can also come in adult and child sizes. Families who play Animal Crossing: New Horizons together can also do their nails together whether they paint them with polish or use press-on nails.
Everyone can use bags, so it’s no surprise they’re often included in video game special edition packages. From Shin Megami Tensei V to the controversial canvas bags of Fallout 76, video game-themed bags aren’t anything new. A title like Animal Crossing, with extensive character customization and fashion items to wear, would be especially fitting to collaborate with a brand that sells bags like the ones the player can equip on their in-game character.
The brand Vera Bradley has done collaborations with series such as Harry Potter and Peanuts and with brands like Disney. Although usually known for its floral and paisley patterns, Vera Bradley has also seen success with patterns including animals and large non-repeating prints, in addition to the aforementioned collaborations. They also produce a large assortment of bag types, from tote bags to more traditional purses, from backpacks to travel bags, and even accessories like wallets, keychains, and blankets, all of which would be fitting for Animal Crossing patterns, colors, and designs.
Potential designs could include various Animal Crossing NPCs, villagers, and landmark buildings. There could be different designs for each of the four seasons, changing not only the color but even the trees and characters shown in the games themselves. A summer design could have Kapp’n, palm trees, summer seashells, and the octopus villagers compared to a fall design that might instead have fall-colored hardwood trees, maple leaves, Brewster, and some deer villagers, as potential examples. This would give fans different bags they could use year-round and would be fun to coordinate with their Animal Crossing-themed makeup and shoes. Animal Crossing accessories the brand makes in this hypothetical scenario could spruce up the bags and outfits fans already have.
Stationery products include everyday items that would be perfect for Animal Crossing. Hobonichi’s incredibly successful 2022 Animal Crossing: New Horizons-themed planner cover confirmed there was interest, while the amount of planning that goes into decorating an island in New Horizons makes it a game worth keeping a journal for. Even fans who don’t plan out their in-game activities and don’t use a planner for their daily lives still make use of items such as notebooks, notepads, pens, and desk organizers.
There are plenty of stationary and office product brands that could team up with Animal Crossing, but one in particular that stands out is Erin Condren. This brand already collaborates with Sanrio, which already crossed over with Animal Crossing in both New Leaf and New Horizons. Erin Condren makes numerous types of planners and notebooks that can meet fans’ different needs, as well as notepads and other desk accessories that would brighten up any room if printed with Animal Crossing patterns. Like a potential bag crossover, stationary can be used by anyone, and notebook covers and pen barrels can feature any combinations of characters, settings, and other details from the Animal Crossing series to make them truly unique and sought after by fans. Best of all, they’re practical, so they’ll receive constant use and consistent demand.
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